Objective & Program

The Bali Spa and Wellness Association (BSWA) is a non-profit organization representing Bali’s spa and wellness industry. The BSWA was established in 2005 to develop and promote Bali’s spa offerings through education, exchange of ideas, networking and growth initiatives.

The BSWA works with an independent advisor, Tjok Oka Artha Ardhana Sukawati – Chairperson of PHRI (Indonesian Hotels and Restaurants Association).

Purpose and Objectives

  • To provide a strong foundation for the growth of the spa and wellness industry in Bali
  • To promote awareness and strengthen the profile of Bali’s spa and wellness industry locally, nationally and internationally
  • To educate the public of the many health benefits derived from spa treatments and therapies
  • To improve the knowledge, technical skills and professionalism of all spa and wellness industry professionals
  • To establish and maintain professional standards for training, administration, service, safety and product suppliers
  • To provide an active forum for the exchange of ideas and information between spa and wellness industry professionals, suppliers and affiliated businesses and organizations
  • To liaise with other sectors of Bali’s tourism industry to promote integrated growth

Spas are entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit

~ Definition of spa from International SPA Association ~

Programs and Initiatives

To meet its goals and objectives, the BSWA will develop a number of programs and initiatives. These include:

  • Regular monthly meetings for spa industry professionals with occasional guest speakers such as trainers, suppliers and tourist industry professionals
  • Creation of printed materials to educate visitors to Bali of the many health benefits of spa and provide recommendations in response to their needs and requests
  • Formulation of standards and practices to assist all spas in Bali to develop consistent standards of training, operations and administration, which will also benefit Balinese therapists wishing to pursue overseas job opportunities
  • Establishing lines of communication between the spa and wellness industry and other sectors of the tourism industry, especially the hotel industry (Bali Hotel Association) and the Ministry of Tourism, and work together to bring more tourists to Bali to enjoy the benefits of authentic spa therapies
  • A directory of resources of spas, suppliers, and other relevant information for members
  • Communication with local, national and international media to promote Bali’s spa and wellness industry